Artist Profile

Here is some information about Avicii that we have researched and found. It gives an indication into the talents and success of the artist. The major help this gave us as a group was the other artists that are within the same genre as Avicii as this helped us to get further inspirations when filming. This was because similar videos of other renowned artists could help us think of other shots as we knew that they linked to the work of Avicii. The research also helped us to see the sheer size of Avicii's fanbase and the high expectations we had to live up to when researching Avicii's work.

Finished Logo

Finished Logo

This is our finished logo which as a group we feel is essential in regards to the music industry. It is such an easy way to acknowledge a brand on CD cases, posters and the music videos themselves. As it holds importance it also has to hold relevance. We feel the laurel, headphones and vinyl record al help to symbolise a contemporary link towards music, much like a bicep being used as a logo for a gym brand. We are able to link to the market. It is also quite simple which we discussed and thought would be the best option, the most famous logos in the world are the simplest, McDonalds has an M and Apple has a bitten apple. This will be used in all aspects of Big D Productions work as it is such an simple and effective use of publicity.

Questionnaire

This is our questionnaire, we are going to hand it to a mixed group of ages and gender and use there feedback and comments to influence our music video.

Questionnare

Use Of Instagram

Instagram is a social media site that allows users to upload their own pictures and videos to be viewed by others. We used Instagram throughout our thriller opening and decided that we could use it again as a social platform for the music video. This means we could upload pictures for example of images that influenced us with our video, or pictures of group members during filming. It also means we can use it to shoot a preliminary video for the lip sync task.

Logo Ideas

Logo Ideas

We wanted to choose a logo to replace our design from last year as this showed we were more focused on the music industry and the house genre itself. To build a stronger relationship with our audience we decidied for them to help us choose the logo. The four key ideas will be numbered 1-4 in order of the popularity to the audience. To help us decide we will give a number tally, the lowest being the most popular and the highest being the least. We as a group will have the overall decision but would like to have an input used from the audience.

For the questionnaire we gave out 10 copies with ages varied from 16-35 which fits the age of our genre. The highest score as i have mentioned will be the least popular, the highest possible score will be 40 and the lowest possible will be 10. Here are the results and a pie chart showing a more visual approach to the results.

 

 

The lowest score was 13 which was logo 4, as a group we decided this was the most suitable and a few changes may be made before it is used. The general theme around logo 4 is the most popular and suited for the genre, I think it looks professional yet also simple.

 

 

 

Once the design was chosen features were changed, here is an example of a simple change made from word settings in a word document to add an edge to the design.

Demographics and Psychographics

StoryBoard Plan

This is a plan of our storyboard. I used a website called www.storyboardthat.com to create it. It shows a cartoon version of our main charachter in different costumes in similar locations to which we're filming in for our video. These locations include the beach, the city and Dave's house which has a lake.