Digipak design and themes

This is a link above will direct you to a Prezi of our ideas regarding digipak designs and sizes. We decided not to use the draft ideas that was made mentioned above in the negatives of the final draft design. We will still use some of the features so this research will help our final digipak design and the most professional and sophisticated design will be used.

Time toast - planning

http://www.timetoast.com/timelines/730934

This is a link to your Timetoast account and timeline regarding our media coursework. We wanted to plan out what actions we were going to take within our coursework as this would therefore enable us to stay on task and progress further into our journey through a better understanding of what it actually was we needed to do. It did prove hard to stick to deadline times within tasks but this did act as progression as it enabled momentum to be built for the group. This was because we could see we were falling behind and forced us to get the work done and improve our blog and coursework grade.

Reshoot Video

The use of Vine

 

This is our vine account. I have transferred the details of my vine account onto BigDProductions as this enables use to have a fan base from the beginning and this will help us to share ideas with fans with ease. This is another form of social media that the group can use so this will help improve our fan base and also relations with fans as it will become easier to keep in touch and show our fans what we are exactly doing. Vine is basically a seven second recording which will enable us to quickly show what we are doing and as the clip can only be 7 seconds long this will be quick and easy for the group to show what we are actually doing.

Editing update

This is an update into how the editing is going, changes we have to make and an idea of how far the we are to finish. It also shows the issues within the first day of filming, why they occurred and our plans for the video in the future.

Last day of filming video

 

This video talks about the focus of our last day of filming and shows a teaser of on of the locations we will be using.

Costumes And Costume Changes - London

Locations

First day of filming

Shooting Schedule

Shooting Schedule yr 13.docx

Weather precautions and analysis

Weather precautions and analysis

It was important to plan filming dates and also the weather on these dates. We did not want to get to the locations, especially London, and find that the weather was cold and raining. This does not fit the conventions of the genre as the House genre focuses on a happy and positive looking visuals through weather. We would want to film in times when in is bright, clear and also sunny as this would help to enforce the conventions throughout. As we were planning to film late in the year we had even more pressure when having to film as it would become dark quite quickly in the evenings. It was important for us as a group to plan properly and take all of these aspects into consideration.

Avicii - You Make Me - Lyrics

Avicii Lyrics
Here are the lyrics of the song we will be creating in our year 13 coursework. We decided the follow an abstract theme so the lyrics themselves do not have any relevance within the music video. Other groups have followed a narrative which is associated with the lyrics but we decided this would not be the best idea within the group. We didn't want to depend on volunteers to help us with filming and as all members of the group are male we would rather focus on an abstract theme than that of voyeurism and a love story. Through research of the genre we found that there is a lot of rapid editing and also abstract themes followed throughout, we decided to focus more on this idea than a normal narrative, which is more associated within the pop genre in most circumstances. Still, we will make sure to include several different locations and lip sync to the lyrics. We will make sure that David will learn the lyrics to make it much easier to film and produce an effective and realistic looking music video.

Focus Group

We  found the focus group to be very useful, enabling us to find out more about what our target market wants to see in a music video and also other artists that they like listening to. This aided us to realise what we had to base our main focuses on as we are making the product for the audience. Sadly, in the focus group we only had three participants which is not as high as we intended as a larger group could have given a wider perspective. It was because of general willingness for our peers to want to star in the focus group video but nonetheless we still found the focus group to be a positive impact into our research and aided us to create a more attractive music video.

Risk Assesment

Risk Assessment

Questionnaire Analysis

Questionnaire Analysis

Music

This post examines the process of deciding which song we chose to make our music video for. It shows that we began with a range of genres and songs, and that we were able to narrow it down to the one. It also portrays which moods and images we need in our video to fit, or against the codes and conventions for a video from the dance music genre.

Lip Sync prelim

We filmed our main actor for a music video doing a practice lip sync, this helped us understand how we was going to do it when it came to actually filming for our music video.

Communication with fans

Twitter

This is proof of social networking being used to communicate with our fans, some screen grabs are shown, proving our twitter account in active, it is hard to read as the font is small but one of the tweets says. "For our A2 media coursework we have to create a music video, we have chosen You Make Me > Avicii Link attached on next tweet" with a link of the real music video to give our fans an ideas as to what genre and style of music video which is to be created.

The progression of the House Genre

Artist Profile

Here is some information about Avicii that we have researched and found. It gives an indication into the talents and success of the artist. The major help this gave us as a group was the other artists that are within the same genre as Avicii as this helped us to get further inspirations when filming. This was because similar videos of other renowned artists could help us think of other shots as we knew that they linked to the work of Avicii. The research also helped us to see the sheer size of Avicii's fanbase and the high expectations we had to live up to when researching Avicii's work.

Finished Logo

Finished Logo

This is our finished logo which as a group we feel is essential in regards to the music industry. It is such an easy way to acknowledge a brand on CD cases, posters and the music videos themselves. As it holds importance it also has to hold relevance. We feel the laurel, headphones and vinyl record al help to symbolise a contemporary link towards music, much like a bicep being used as a logo for a gym brand. We are able to link to the market. It is also quite simple which we discussed and thought would be the best option, the most famous logos in the world are the simplest, McDonalds has an M and Apple has a bitten apple. This will be used in all aspects of Big D Productions work as it is such an simple and effective use of publicity.

Questionnaire

This is our questionnaire, we are going to hand it to a mixed group of ages and gender and use there feedback and comments to influence our music video.

Questionnare

Use Of Instagram

Instagram is a social media site that allows users to upload their own pictures and videos to be viewed by others. We used Instagram throughout our thriller opening and decided that we could use it again as a social platform for the music video. This means we could upload pictures for example of images that influenced us with our video, or pictures of group members during filming. It also means we can use it to shoot a preliminary video for the lip sync task.

Logo Ideas

Logo Ideas

We wanted to choose a logo to replace our design from last year as this showed we were more focused on the music industry and the house genre itself. To build a stronger relationship with our audience we decidied for them to help us choose the logo. The four key ideas will be numbered 1-4 in order of the popularity to the audience. To help us decide we will give a number tally, the lowest being the most popular and the highest being the least. We as a group will have the overall decision but would like to have an input used from the audience.

For the questionnaire we gave out 10 copies with ages varied from 16-35 which fits the age of our genre. The highest score as i have mentioned will be the least popular, the highest possible score will be 40 and the lowest possible will be 10. Here are the results and a pie chart showing a more visual approach to the results.

 

 

The lowest score was 13 which was logo 4, as a group we decided this was the most suitable and a few changes may be made before it is used. The general theme around logo 4 is the most popular and suited for the genre, I think it looks professional yet also simple.

 

 

 

Once the design was chosen features were changed, here is an example of a simple change made from word settings in a word document to add an edge to the design.

Demographics and Psychographics

StoryBoard Plan

This is a plan of our storyboard. I used a website called www.storyboardthat.com to create it. It shows a cartoon version of our main charachter in different costumes in similar locations to which we're filming in for our video. These locations include the beach, the city and Dave's house which has a lake.

               

Using Skitch

 

 

 

 

 

 

 

 

 

This app is Called Skitch it is a very good photo editor made by the same company that made Evernote, this will help us create the magazine article towards the end of the project, it was also help us to edit any photos that we may need to.

Using Evernote

 

 

 

This is Evernote, this can be linked between the groups devices such as phones and iPads, it will allow us to use it as a kind of diary we can share notes and log what we have done and can plan ahead. this will benefit us as we will be more organised and can plan further ahead.

Inspirations

Using Twitter

@BigDProduction_ last year was a sucess so we wanted to repeat the use of the twitter account. We found that the use of a twitter account was useful to enable a good repoor to be built with fans and followers of the production company.

Setting and Planning brief

 

Audience Profiles

These are our Audience profiles. We realised they fit the Genre and also the style of our music video. Through this research and post preparation we found that the profiles were very similar to the groups personality traits. Geographically living as well as music interests and age. We realised that it was not only males but also females that are massive fans within the genre showing how important it is to please the audience is so vast. These profiles also help to show that we as a group understand about the conventions of the audiences and the personality traits they follow.

 

 

 

Avicii - You make me (official video)

I thought it would be importaint to put the music video onto the blog as it allows the examiner to understand what song we are using. It also helps to show the conventions we are following through the use of the video. At the beginnning we wanted to follow the music video but then changed our focus onto a more abstract theme.

  It proved that to follow a narrative it would be much more difficult and tasking to involve so many actors. Within the filming process we were then given much more time to focus on other aspects that needed to be focused on. It is interesting to note that the this video is very different than the video we hope to produce but shows the flexibility within the genre as we were able to choose a random focus to the video after taking into consideration the factors of production.

Institution

Institution is defined as "an organization founded for a religious, educational, professional, or social purpose", showing the strength within Avicii's impact as he is so highly regarded socially and professionally. This is proven by Avicii's success.

Institution is proof on Avicii's success and recognition within the market as he is so well known and highly respected. here is a quote from http://www.aceshowbiz.com/celebrity/avicii/biography.html which is a clear indication of Avicii's impact within the market of his early success.

"He put his music online and started to gain recognition in 2010 when he got signed to EMI. He reached to top 20 in several countries including the U.K. with his track "Seek Bromance". After an incredible year with worldwide hit singles like "My Feelings For You" plus hit remixes of DJ Tiesto, Robyn, and Bob Sinclar, all bodes right for Avicii in 2011."

Read more: http://www.aceshowbiz.com/celebrity/avicii/biography.html#ixzz2vbKmLPEn
Avicii is a mainstream and highly successful house artist. He will be played on radio stations that are commercial and that are listened to by a majority of the population inside England. Examples can include Capital, Kiss 100 and Radio 1, our song can be played throughout the day other than on the midnight rock show. This will be great promotion for our song as it will be played throughout the day on various different shows. Further promotionally, Avicii is generally a well known artist through word of mouth. He is one of my favourite artists proving this point. It will be easy to promote our music video as Avicii is so well known world wide. Below is two screen grabs of the time schedule of Radio 1, in which Avicii will have a place.

 

Wake Me Up: Making The Music Video

I thought it would be importaint to research the production of Avicii's music videos, finding this video helped me to understand the vibe used and how the video is actually produced. A happy and positive theme is followed throughout helping to enforce the norms of the genre. Watching this video also helped to show me how the filming was carried out and certain editing styles Avicii follows in his music videos. Without this video it would be harder to keep our music video relateable to the real artists. What was interesting to realise was the general 'random' theme within the genre as so many different things were able to be involved within different Avicii videos. This video helped me to understand more bout Avicii and the way that he wants to display his songs through music videos.

Mood Board of intial ideas

Here is some of the ideas that gave us inspiration when planning the filming of our video. You can clearly see how artists from the genre such as David Guetta and Avicii himself as we wanted to look at colour usage to help us decide what shots and effects could be used within the video. Iconic views suuch as big ben are also shown to prove that even from the beggining we wanted to involve the idea of London within out video. As well as this within the moodboard live performances are shown which is a large part of the genre itself. We are trying to decide if including this within the video would be a good idea as it looks as if it is a cheap attempt to follow the artist. As none of us own DJ decks it may be seen as a joke.

Reply from universal music

Here is the reply from universal music group.They sent us guidelines explaining what rules to follow and also what groups to credit during the video.

Univeral Guidelines

Email to Avicii

This is the Email we sent to Avicii's record labels to confirm we have there permission to produce this music video. It shows the music video will not be used for promotional purposes it was emailed to Universal Music and Ultra Records Avicii's two labels.

Codes and conventions of House Genre

We decided to pick a song fitting into the House Genre. After research through the R and B Genre we decided that we would be much happier to focus in the House Genre. Inside R and B there is major focus of sex and we feel this idea of voyeurism is not what we want to portray. We feel it would look tacky and also sexist if we tried to copy the norms within the Genre, which also include very expensive material goods which we could not replicate with such ease. It also proved difficult to get girls to participate in the video if they had to walk around a car in a bikini. Overall, it is clear that the House Genre was the right path to go down as it is more suited to our lifestyle and would be much easier to replicate.

Immortal - KiD CuDi

The R&B genre

What is a Music Video?

What is a Music Video

Conventions of a Music Video

Conventions of a Music Video from jackharding_25

Britney Spears Toxic analysis

99 Problems analysis

This is the music video analysis for Jay Z 99 problems. It is produced using Bubbl a mindmap software. It is a different form of media technology and is interacting compared to a word document.

 

 

 

SWOT Analysis

Evaluation of as Blog

We thought it would be very important to assess the blog from last year. This would enable us to realise issues that we faced and enable us to not make those problems again. In doing so I believe this will give us an advantage to create an even better blog than last year and give ourselves as much advantage going into the exam as possible.