We found the focus group to be very useful, enabling us to find out more about what our target market wants to see in a music video and also other artists that they like listening to. This aided us to realise what we had to base our main focuses on as we are making the product for the audience. Sadly, in the focus group we only had three participants which is not as high as we intended as a larger group could have given a wider perspective. It was because of general willingness for our peers to want to star in the focus group video but nonetheless we still found the focus group to be a positive impact into our research and aided us to create a more attractive music video.
Friday, 18 October 2013
Focus Group
We found the focus group to be very useful, enabling us to find out more about what our target market wants to see in a music video and also other artists that they like listening to. This aided us to realise what we had to base our main focuses on as we are making the product for the audience. Sadly, in the focus group we only had three participants which is not as high as we intended as a larger group could have given a wider perspective. It was because of general willingness for our peers to want to star in the focus group video but nonetheless we still found the focus group to be a positive impact into our research and aided us to create a more attractive music video.
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